Vegetarianism has gained a huge following in the last few years as more and more people are switching to more sustainable diets and lifestyles. However, does that mock-meat names throw you off or it doesn’t bother you?
Updated: 3 April 2019
Today, you can see more restaurants offering vegetarian and vegan options to their customer base. It is now easier to find vegan choices compared to ten years ago and this is good news for everyone. Those who enjoy plant-based diets no longer have to search high and low for places where they can enjoy food without the guilt of meat.
Because of the growing popularity of vegetarianism, more companies are also putting plant-based foods in the supermarket so people can easily prepare dishes in their own homes. However, there has been much discussion on what these companies can call their vegetarian food. One in four consumers have this belief that vegetarian products should not be given meat-related names as it can be confusing and sometimes, misleading.
Surveygo, a polling expert, conducted a survey both in the UK and the US with regards to people’s attitudes about naming meat-free products. A quarter of the respondents said manufacturers of vegetarian or vegan products should not be allowed to give their products names that are meat-related such as steak, sausage or burger. Vegetarians, on the other hand, have no issues with giving these products meat-related names.
People in the meat industry see the practice of giving meat-related names as a misinterpretation of products which contain zero meat. A good number of consumers also seem to support the ban and today there is a huge debate on how meat and meatless products are presented to the masses.
There is also a significant difference in the purchasing decisions of vegetarians and vegans, according to the survey. Almost 50% of the vegetarians surveyed said they were more inclined to buy meat-free products if it has labels that hint of meat or contain words such as burger, sausage, and steak. However, less than 20% of vegans said the same thing and more than half of these vegans said they were more inclined to buy meatless products if their labels didn’t hint or didn’t contain meat-related names.
Suffice it to say that vegetarians seem to have a preference for products which mimic traditional meat offerings, but the very same thing is turning off vegans. This is something which manufacturers should consider because it is evident that distinct consumers have different purchasing preferences too.
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