Milk Sales Drop Drastically

However, 2018 marked the year when people finally didn’t get milk. The dairy industry lost a lot of profits last year as more people veered towards plant-based alternatives. According to statistics, sales of dairy milk nosedived by more than $1 billion year. Compared to 2017 when sales of dairy milk accounted for $14.7 billion but it dropped to only $13.6 billion in what is called by the collective as a “challenging” year.

There were many factors that affected the sales of milk, such as low milk prices and the shift towards plant-based alternatives which are more sustainable and healthier. The call for more sustainable options aside from milk has encouraged dairy lobbyists to revive efforts in banning terminologies such as ”cheese” and “milk”. To counter this, senators of states that produce dairy products reintroduced legislation seeking to implement this ban. People see it as aa revival of 2016’s “Dairy Pride Act”.