McDonalds finally brings in vegan products. Read more about how they developed vegan versions of their popular chicken nuggets.
Updated: 30 April 2019
Fast-food giant McDonalds has jumped into the vegan bandwagon and has come up with their very own vegan offering by revolutionizing their chicken nuggets, starting in Norway. By being involved in the meat-free movement and offering alternatives to those who live conscious lives, they are embracing the trend towards more sustainable lifestyle choices.
To McDonald’s credit, their vegan nuggets are not made to imitate the taste of the real Chicken McNuggets. They are made from a mix of onion, chickpeas, corn, cauliflower, carrots and potatoes that has a crunchy breading coating, and the veggies are visible too. Customers will definitely know what they are getting from the start and they are going to look forward to eating fast-food that is healthy, for a change.
Also a part of this launch is the Vegetarian McFeast burger, another option for those who want to go meatless. The breaded patty made of beans topped with cheese comes with ‘McFeast’ sauce, tomato, ketchup, lettuce, mustard, pickle and onion. McDonalds currently offers the McFalafe in Sweden and debuted the McVegan Burger in Finland in 2017 which sold more than 150,000 during its first month. In the UK, the fast-food giant also released a vegan-friendly version of the happy meal in January which included a spicy Veggie Wrap made from sweetcorn, red pesto, and breadcrumbs.
Aside from McDonald’s, other major brands have also rolled out vegan options such as domino’s Australia and Ben & Jerry’s ice cream. McDonald’s willingness to invest a substantial amount of money to give its customers more options will undoubtedly get the attention of its competitors as studies have found that about 3% of the population now identified themselves as vegans. McDonald’s could be in a very good position to corner the vegan fast-food market.
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