Luxury Brand Coach Bans Fur

While veganism is on an all time rise, brands begin to become more aware of sustainability and becoming cruelty-free. Learn more about Coach’s fur ban. 

Jhoana Carla de Toro
Jhoana Carla de Toro

Updated: 16 January 2019

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Coach, the famous American luxury fashion label, has joined the long list of companies saying no to fur. It announced that it is going to stop using animal fur entirely by autumn next year with further plans to phase fur out until then. This news will undoubtedly be welcomed with delight by furry creatures everywhere in the globe and will have them doing a little victory dance!

Photo Credit: Coach

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The Chief Executive of Coach, Joseph Schulman, explained that the decision was made in response to the growing number of consumers concerned with the use of animal fur in the fashion industry. Coach is taking their stand on the issue because the company believes it is the right thing to do. As part of their new regulation, all kinds of fur will be banned by the company, including fox, mink, rabbit, and coyote. The Humane Society International UK has expressed their support of Coach’s decision to discontinue using fur.

 

However, Coach will continue to use other types of animal product namely, mohair, angora, and shearling, during the production process. Earlier this year, other giants in the fashion industry such as Burberry, Michael Kors, Farfetch, Gucci, Furla, and Versace announced that it would no longer manufacture products using real fur, just a few days before London Fashion Week started. Asos, another online retailer, stated that it would no longer use products made from down and feathers, silk, mohair, teeth, bone, cashmere, or shell.

The last 18 months have seen an unprecedented number of fashion brands gearing towards more environmentally sustainable and more animal-friendly policies. Although the ban will have a limited impact on the business’ bottom line, as fur only accounts for less than 1% of Coach’s products, it is still seen as a significant leap towards the protection of animals.  

 

Designers everywhere are now reviewing their policies on ethics and sustainability and are faced with the hard truth that fur is terrible for animal welfare and also bad for the environment. There is a growing awareness, and public pressure and fashion brands can no longer ignore the call for more environmentally friendly options.

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