Not too long ago, company Just came up with this amazing idea of creating ‘mock eggs’. No chickens used in the process, produced simply using plants. No more compromising on dessert, chocolates, breakfast etc… Here is the next best substitute!
Updated: 13 March 2019
Consumers today are more sophisticated compared to consumers decades ago. They are more health conscious and are searching for better options and healthier choices. Plain meat is not just going to cut it anymore. Vegetarianism is here to stay and those who want to shun meat look for delicious alternatives which will give them complete nourishment without the guilt.
The demand for a wider range of vegetarian options has encouraged companies to explore alternatives to meat. There is a big market out there. According to a report by Vegnews in September 2018, vegan food sales surpassed $3 billion in the last 12 months. Experts are also saying that the industry is expected to surpass $10 billion in the near future.
One of the companies offering vegan options is Just and their bestselling product is their vegan eggs. Made from plants and not chickens, it is fluffy and filling that it scrambles and tastes just like real eggs. Now vegetarians can have guilt-free French toasts and fried rice, as well as other delightful dishes.
The company believes that there are no limitations to having healthier, sustainable and affordable food options. Contrary to what is widely believed, healthy food does not have to burn a hole in consumers’ pockets, and nothing should prevent people from dipping their hands into the healthy vegan bowl.
Just is on a mission to change the mindset of consumers by building a food system that makes it easy for everyone to eat good food, regardless if they are busy or not and the company is starting with small steps in the right path. Just is currently exploring more than 300,000 plant species which can be used to make simple food such as pasta, butter, ice cream or even eggs better.
The company started its quest for better food five years ago and has grown considerably. Today their products can be found on Walmart and Whole Foods shelves across the country. Some of their products even made their way to Hong Kong and Mexico. The staff, which the company considers family, come from various backgrounds and some have even worked with a few of the biggest and most innovative companies in the world such as General Electric and Apple.
Just believes that with the help of the entire community, there will be a fair, honest and just food system that is accessible to everyone. Hence, they are open to the idea of enabling other companies to use their platform because in the end, everyone will reap the benefits.
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